CEU Electronic Theses and Dissertations, 2007
| Author | Jarec, Jasa |
|---|---|
| Title | Embeddedness of Economic Action in the Context of Neoliberal Globalization; Pathways of Slovenian Foreign Direct Investment |
| Summary | The purpose of this thesis is to establish the logic that is used by Slovenian multinational companies when they are selecting geographical locations and concrete partners for their foreign direct investments (FDI). The point of departure is the broader context of contemporary processes of neo-liberal globalization, which I argue seek to put forward alleged universal economic principles of market rationality on a global level. After that, I construct a theoretical framework by setting these principles against the backdrop of those sociological perspectives that use the notion of social and cultural embeddedness in accounting for economic actions. A qualitative case study of selected Slovenian companies is conducted in order to examine the ways in which their decision makers decide about foreign investments. I argue that even though these decisions are to a considerable extent founded on the principles of economic rationality, they are at the same time embedded into decision makers' networks of social ties and cultural affinities. By using these ties, decision makers take a role of local actors who particularize processes of global marketization by appropriating them in their own specific ways. |
| Supervisor | Vedres, Balazs; Kowalski, Alexandra |
| Department | Sociology MA |
| Full text | https://www.etd.ceu.edu/2007/s05jaj01.pdf |
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