CEU Electronic Theses and Dissertations, 2007
| Author | Ursachi, Livia Diana |
|---|---|
| Title | Western Ambitions and Eastern Limitations: CSR Practices at France Telecom Group in France and Romania |
| Summary | This thesis will analyze the relevant policies, practice and reporting of a multinational company, Orange, in the constantly developing industry of telecommunications. The aim is to identify the mainstream practices employed by the company in a young market economy such as Romania, and the response of the society to these actions. While CSR is seen primarily as an invention of the Western competitive markets, comparing the CSR employed by the company in France (the headquarters) and Romania (a subsidiary) will be helpful in understanding whether this concept can be successfully adapted in young market economies. In this sense, this research would offer important feedback for corporations that intend to expand in this region and consider employing CSR a competitive advantage for increasing their profitability. Therefore, the analysis will focus on both the social and economic dimensions involved, since the arena in which CSR practices are employed is ultimately the market. |
| Supervisor | Dimitrova-Grajzl, Valentina |
| Department | Public Policy MA |
| Full text | https://www.etd.ceu.edu/2007/ursachi_livia.pdf |
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