CEU Electronic Theses and Dissertations, 2007
| Author | Varga, Peter |
|---|---|
| Title | Transnational European Media: Overcoming National Barriers to European Publics |
| Summary | This thesis identifies the strategies used by media established for pan-European audiences to report politics and public affairs to the populations of the European Union, which are characterized by multi-nationality, overlapping identities and interests. These strategies overcome specific barriers which impede media outlets from reaching their diverse audiences and sustaining themselves as viable businesses. A total of six media outlets are assessed for how they deal with these barriers, identified from previous research literature on European media and the emergence of European public spheres. These barriers are: language, national identity, European Union political communication deficits, and advertising markets. Media outlets examined include one weekly newspaper, two daily newsletters and three websites, all devoted to the coverage of the European Union and European public affairs. Interviews were conducted with editors and reporters of these media outlets in Brussels, Belgium to identify strategies used to overcome the four transnational barriers. Results show that each media outlet has undertaken its own unique strategies to overcome language and advertising barriers. The use of English as the language of preference in pan-European media audiences has surpassed all others. The barrier of national identity is only significant insofar as it limits the appeal of pan-European media outlets to audiences interested only in the EU and Europe-wide public affairs. Websites appear to have the greatest appeal among general readers who seek information on the EU and Europe, likely because these are free more easily accessed than newspaper and specialized newsletter publications. |
| Supervisor | Sukosd, Miklos |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2007/varga_peter.pdf |
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