CEU Electronic Theses and Dissertations, 2008
| Author | Barsoumian, Sarine |
|---|---|
| Title | Communicating CSR between businesses; Where do reports fit in? |
| Summary | The successful implementation of CSR depends on the ability to ensure that the communication efforts associated with the programme are effective. As more and more companies practice CSR reporting, it is interesting to look at how CSR reports can have a potential to become useful in the b-t-b communication realm. With implications that relate to the core motivations of CSR implementation; enhanced risk management, enhanced reputation, competitiveness and market positioning, the potential impact that reports can have in the communication efforts between businesses is great. This thesis looks at the extent to which reports are read in the b-t-b context; if there is a demand and a willingness to supply reports to fellow businesses as a means of corporate communication, as well as explore the challenges and opportunities for the potential increase in use of reports in communication efforts within this context. Findings show that reports are mainly read between companies for benchmarking reasons, that they lack strong demand and willingness to supply in other cases. This is attributed to the existence of other preferred channels of communication between businesses, and to having their information needs satisfied through other means. |
| Supervisor | Enell, Magnus |
| Department | Environment Sciences and Policy MSc |
| Full text | https://www.etd.ceu.edu/2008/barsoumian_sarine.pdf |
Visit the CEU Library.
© 2007-2021, Central European University