CEU Electronic Theses and Dissertations, 2009
| Author | Atanasova, Dimitrinka Borisova |
|---|---|
| Title | The Digitalization of Television in the US: The Sweet Spot Policy between Ad Revenue and Protection of Minors |
| Summary | This thesis examines the problem of protecting both ad revenue and minors in the context of the digitalization of television in the United States (US). The need to protect the industry in addition to the more intuitive goal of protecting minors is justified by the nature of the US television financing model, the First Amendment protection of commercial speech in the US and the historic development of children’s media policy in the US to balance the interests of both the industry and minors. Based on the methodology of nested analysis and expert interview the thesis finds that solutions like regulation, technology or media literacy do not address the double objective of protecting both parties. The thesis suggests a sweet spot solution, which protects both the industry and minors, and proposes concrete steps for the implementation of this solution including communication campaigns to clarify the significance of the existing regulatory and technological safeguards for the protection of minors and the implementation of relevant commercial media literacy programs both inside and outside schools in the US. |
| Supervisor | Irion, Kristina; Bodenstein, Thilo |
| Department | Public Policy MA |
| Full text | https://www.etd.ceu.edu/2009/atanasova_dimitrinka.pdf |
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