CEU Electronic Theses and Dissertations, 2009
| Author | Csordás, Ildikó |
|---|---|
| Title | Consumption in Early Twentieth Century Kassa |
| Summary | The aim of the thesis is to draw a picture about consumption habits in early twentieth century Kassa, mostly with the help of advertisements. Advertisements are byproducts of an emerging new consumption culture of modern times. The thesis argues that modernity in Kassa did not affect all fields of commerce and services to the same extent. New commercial and industrial activities took place in the central area of the town, dominated by middle class traders who offered products of an emerging lifestyle. The new experience of consumption was not shared equally by all members of the society. For the lower classes it become only exceptionally part of their own lives, while for the highest classes the offer of local traders and artisans was too small to cover their demands. Advertising became more and more a common experience of everyday life in early twentieth century Kassa. This led to the professionalization of the advertising business. The public perceived advertisements, especially posters as useful, practical and decorative objects, which were thought to deliver useful information and positively influence common taste. |
| Supervisor | Karady, Victor |
| Department | History MA |
| Full text | https://www.etd.ceu.edu/2009/csordas_ildiko.pdf |
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