CEU eTD Collection (2009); Virginas, Peter: From brand philosophies to cultural citizenship: the case of two Hungarian fashion labels

CEU Electronic Theses and Dissertations, 2009
Author Virginas, Peter
Title From brand philosophies to cultural citizenship: the case of two Hungarian fashion labels
Summary The topic of my thesis is the fashion creation practice of a few selected Hungarian fashion designers; at the intersection of fashion theory including gender, then social history and cultural studies I examine how market positions, brand philosophies and Hungarian references shape the identities of elite consumers.
Supervisor Pető Andrea
Department Gender Studies MA
Full texthttps://www.etd.ceu.edu/2009/virginas_peter.pdf

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