CEU Electronic Theses and Dissertations, 2010
| Author | Artimon, Teodora |
|---|---|
| Title | Peter Rares and His Visual Concept: an Ambitious Sixteenth-Century PR Campaign? |
| Summary | Peter Rareş (1527-1538; 1541-1546) found himself in an unhinged situation when he received the crown of Moldavia. Although the Ottoman threat was more present than ever and Rareş’s desire was to keep the freedom of his lands intact, some of his most important boyars were militating for the acceptance of subordination to the Ottoman Empire. In these conditions, the ruler developed a strategy to make his position visible and influential. Using the exterior walls of the monasteries he had commissioned, Rareş and his team of loyal nobles tried to reach their most important public: the free peasants who would comprise the grand army of Moldavia. The exteriors of Peter Rareş’s monasteries are representative for a so-called public relations campaign that the ruler implemented. The Akathistos Hymn, the Last Judgment, the Celestial Hierarchy, the Tree of Jesse are the four main mural scenes which embody figures and settings relating to the Ottoman Empire and which can be, among other additional scenes, most connected with a strategic movement of the ruler of Moldavia. The Ottoman army besieging Constantinople together with the figures of the Ottoman soldiers heading for Hell in the Last Judgment are the most important “actors” for the unique way in which Peter Rareş made his point. This study is meant to analyze the strategies used by the Moldavian ruler in order to carry out his campaign. For this purpose, modern methodology will be used such as SWOT analysis and the visual rhetoric analysis which will help give a deeper understanding of the campaign. |
| Supervisor | Sebok Marcell, Szakacs Bela Zsolt |
| Department | Medieval Studies MA |
| Full text | https://www.etd.ceu.edu/2010/artimon_teodora.pdf |
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