CEU Electronic Theses and Dissertations, 2010
| Author | Cernov, Marina |
|---|---|
| Title | The Effect of Environmental Awareness on Car Sales |
| Summary | In this study I investigate the effect of environmental awareness on consumers‟ car choice and the effect of the latter on car sales in five European car markets. I build the relationship between the attitude and the sales based on a discrete-choice utility model using market-level data. In this framework, the attitude determines the consumers‟ taste for fuel consumption rather than the behavior itself. I find insignificant effect for the entire sample of cars, but the effect is mixed when the sample is broken down into categories of cars. Mixed evidence is due to endogenous prices and the poor quality of the data on environmental attitude. |
| Supervisor | Koren, Miklos |
| Department | Economics MA |
| Full text | https://www.etd.ceu.edu/2010/cernov_marina.pdf |
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