CEU eTD Collection (2010); Mandichev, Georgi Ivanov: POLITICAL SPEAKING IN BULGARIAN TABLOIDS: ON THE BORDER LINE BETWEEN BEING ATTRACTIVE AND BEING EFFICIENT

CEU Electronic Theses and Dissertations, 2010
Author Mandichev, Georgi Ivanov
Title POLITICAL SPEAKING IN BULGARIAN TABLOIDS: ON THE BORDER LINE BETWEEN BEING ATTRACTIVE AND BEING EFFICIENT
Summary This thesis investigates the problem of political representation in the Bulgarian tabloid press, the most successful journalist genre in Bulgaria in the transition period after 1989. Following the debates around the European Union in the press, the thesis argues that there still exist formal, “under construction” rules of the juridical and market order, influencing the actual professional values of the journalistic field. These obstacles cause the problematic transformation of the press from being critically minded to be oriented towards the market. Using the methods of critical discourse analysis, semi-structured expert interviews and a focus group, this research presents the actual rules on the journalistic field in Bulgaria. And as a result, this thesis offers empirical data, which shows how the transition from socialism to democracy is reflected in the press.
Supervisor Kowalski Alexandra and Vedres Balazs
Department Sociology MA
Full texthttps://www.etd.ceu.edu/2010/mandichev_georgi.pdf

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