CEU eTD Collection (2011); Elbaum, Arianne: Emerging Modalities of Motherhood: Articulating Brands, Exclusivity, and Symbols Among Czech Mothers

CEU Electronic Theses and Dissertations, 2011
Author Elbaum, Arianne
Title Emerging Modalities of Motherhood: Articulating Brands, Exclusivity, and Symbols Among Czech Mothers
Summary The overarching aim of this ethnographic research is to investigate the consumption practices of affluent Czech mothers, locating them within larger postsocialist and neoliberal transformation discourse as well as discerning site-specific and localized practices highlighting more nuanced trajectories within Czech postsocialist patterns of consumption, identifying how such processes inform the emerging modalities of motherhood these women are articulating. Specifically, invoking Bourdieu’s discussion of taste, what mothers consume and how they classify and enfold objects and brands into their identities as mothers, women, and Czech citizens with particular regard to taste, distinction, and exclusivity, this project seeks to engage women living in and around the Prague suburb of Dolní Počernice whose lifestyles from the outset visibly indicate overlapping choices, experiences, and consumption practices.
Supervisor Monterescu, Daniel; Naumescu, Vlad
Department Sociology MA
Full texthttps://www.etd.ceu.edu/2011/elbaum_arianne.pdf

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