CEU Electronic Theses and Dissertations, 2011
| Author | Gyimesi, Mihaly |
|---|---|
| Title | Spinning the Discourse for Ameliorating Interethnic Relationships: A Discourse Analysis of the "All Different All Equal" Campaign |
| Summary | My research is an empirical study of the "All Different – All Equal" campaign, which was a large scale communication program. I use discourse analysis to assess (1) whether the campaign performed well as a PR discourse and (2) whether it was successful in creating a persuasive discourse. After the analysis of three main documents of the campaigns I concluded that the campaign did not succeed as PR discourse as it lacked the "PR identity" and in connection to that the measurement element of the PR process was missing. The answer to my second question is positive; the communication program used a discourse that was designed in a way that it was able to persuade a large number of citizens regardless of their political attitudes. |
| Supervisor | Sgier, Lea |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2011/gyimesi_mihaly.pdf |
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