CEU eTD Collection (2011); Zinca, Irina: Talking Development. The Culture of Investments and Nokia's Story in Romania

CEU Electronic Theses and Dissertations, 2011
Author Zinca, Irina
Title Talking Development. The Culture of Investments and Nokia's Story in Romania
Summary This work puts forward an analysis of one of the largest foreign direct investments in Romania. Relying on a contextualized understanding of Gramsci’s notion of hegemony, I am attempting to identify and explain the ideological forces at work in the reception of and reactions to this investment. I do so by narrowing down the narrative of late capitalism to a focus on its local discursive framings and on its contextually constructed meanings. I argue that the strength of the hegemonic discourse around development is particularly strong in
Romania’s case and it silences alternative imaginaries of economic security and wellbeing.
Supervisor Kalb, Don; Zentai, Violetta
Department Sociology MA
Full texthttps://www.etd.ceu.edu/2011/zinca_irina.pdf

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