CEU eTD Collection (2012); Budnitskiy, Stanislav Olegovich: Lost Tribes of Nation Branding? Representation of Russian Minority in Estonia's Nation Branding Efforts

CEU Electronic Theses and Dissertations, 2012
Author Budnitskiy, Stanislav Olegovich
Title Lost Tribes of Nation Branding? Representation of Russian Minority in Estonia's Nation Branding Efforts
Summary The focus of the following research is Estonia’s nation branding efforts. In particular, the thesis examines its nation branding narratives with regards to manifestations of ethno-nationalism and representation and portrayal of the country’s ethnic Russian minority. The problem of the research is connected to Estonia’s division along ethnic lines, which still dominates the nature of the society’s interethnic relations twenty years after the breakup of the Soviet Union. Thus, the expectation, based on the limited preliminary research, is that the nation branding narratives in question follow the general, for the most part mono-ethnic and exclusive, attitudes and policies of Estonia’s regime of ethnic democracy.
In the first theoretical section I describe the concept of nation branding and its complex relations with national identity/nationhood construction. The second part of the theoretical framework focuses on majority-minority relations in polyethnic societies, employing theories on representation; multiculturalism; modes of majority-minority coexistence; the role of narratives in interethnic conflicts; and the model of ethnic democracy. Background on the Russian-Estonian relations is provided to better illustrate the historically traumatic nature of these relations, which informs these relations up to this day.
I examine Estonia’s strategic documents on minority integration and then correlate it with narrative analysis of the three specific examples of Estonia’s nation branding efforts. The findings, on the whole, suggest that the nation branding narratives do indeed follow broader attitudes and policies of Estonia’s political elites in their mono-ethnic view of the ideal society.
Supervisor Pogonyi, Szabolcs
Department Nationalism Studies MA
Full texthttps://www.etd.ceu.edu/2012/budnitskiy_stanislav.pdf

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