CEU Electronic Theses and Dissertations, 2012
| Author | Dotchev, Atanas Mitchev |
|---|---|
| Title | Creating the Exotic 'Other' in Europe: the Representation of the Western Balkans in Mass Media Discourse |
| Summary | The aim of the research is to answer the question of how the Western Balkans is represented in foreign media discourse. The topic is discussed in the context of the EU integration of the region and more specifically its “mental” integration in the European community. The design of the research is based on a theoretical framework which discusses media effects, national identities and the most typical regional perceptions that exist within Europe. The study is based on an analysis of print media content. The article sample is extracted from the international magazine “The Economist”. For the purposes of the study, the data was analyzed through both quantitative and qualitative methods. In terms of topic thematizaion, the study does not identify any directional bias. The qualitative analysis reveales that the region is represented as having problems with the state of democracy, and that some countries are dealing with it more efficiently than others. Furthermore, the discourse of the coverage indicates that the Western Balkans is not perceived as originally belonging to Europe and has to be reformed in order to “get away from its past and head to its future” which is the European Union. |
| Supervisor | Lea Sgier |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2012/dotchev_atanas.pdf |
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