CEU Electronic Theses and Dissertations, 2012
| Author | Kovacs, David |
|---|---|
| Title | Electoral Candidates and the Media: An exploratory study on framing of female candidates |
| Summary | This study sets out to explore the differences in the framing of male and female candidates in the media. It intends to provide a deeper understanding of how candidates are represented in newspapers. The results are valuable for both indicating future directions of research and for candidates intending to run for office. Three pairs of candidates from the 2010 General Election in the United Kingdom are looked at. The articles that were published on the candidates in the three selected races are analysed by employing framing analysis to identify the differences in representation between male and female candidates. The study shows that certain differences, which were expected to be based on the existing literature did not play a role in reporting on these candidates, while others were still significant. A frame that has not previously been identified in research and that is employed by reporters in all three districts is also uncovered. It is found that female candidates are more commonly represented in terms of their party belonging and national politics while male candidates are more often reported on in connection with local issues and independent of party affiliation. These results, while not vastly generalizable, indicate that more research is needed to understand the differences in reporting due to candidates’ gender when running for public office. |
| Supervisor | Dencik, Lina |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2012/kovacs_david_03.pdf |
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