CEU Electronic Theses and Dissertations, 2012
| Author | Zasorina, Anastasia |
|---|---|
| Title | TV Programming and Viewer Preference: The Case of "General Hospital" |
| Summary | This study investigates the relationship between producers of TV programming and their intended audience, namely, the extent to which preferences of viewers are taken into account by the producers, and thus the extent to which contents of TV programming reflect existing preferences of viewers. To examine this question, this study uses the example of the longrunning American daytime serial “General Hospital” and the fan-initiated campaign called “Save our Soap” aimed to introduce changes into that serial’s narrative. Using content analysis to assess the degree of campaign’s success, and analyzing the channels and strategies of communication utilized during the campaign and the ways in which audience is conceptualized by television industry, I argue that TV content depends on the way in which “audience” is constructed and imagined by the TV networks rather than on expressed preference of actual viewers. I will also show how the members of “Save our Soap” group demonstrate awareness of the network’s concept of audience and attempt to utilize such concept for their own ends. |
| Supervisor | Kowalski, Alexandra; Fabiani, Jean-Louis |
| Department | Sociology MA |
| Full text | https://www.etd.ceu.edu/2012/zasorina_anastasia.pdf |
Visit the CEU Library.
© 2007-2021, Central European University