CEU eTD Collection (2013); Zubak, Marko: The Yugoslav Youth Press (1968-1980): Student Movements, Subcultures and Communist Alternative Media The Yugoslav Youth Press (1968-1980): Student Movements, Subcultures and Communist Alternative Media

CEU Electronic Theses and Dissertations, 2013
Author Zubak, Marko
Title The Yugoslav Youth Press (1968-1980): Student Movements, Subcultures and Communist Alternative Media The Yugoslav Youth Press (1968-1980): Student Movements, Subcultures and Communist Alternative Media
Summary The subject of this thesis, the Yugoslav youth press, reinstates the Yugoslav communist media as a research topic with a strong contemporary resonance and rich comparative potential. Developed within the institutional framework of the communist party, the youth press could best be defined as a network of publications intended for the youth and issued under the auspices of youth or student communist organizations.
What makes this medium of special interest is its transformation from the initial purpose for which it was designed. From the late 1960s, instead of serving as crude Party propaganda, these journals gained distinct voice and introduced various media innovations, while creating space for defiant representations opposed to the official norms and linked with the political and cultural initiatives of the Yugoslav youth.
This thesis investigates this unique genre along with its remarkable evolution, making a step forward in the study of communist media and Yugoslavia in particular. First, it repositions this propaganda tool as an example of a specific medium that acted from the margins to provide challenges to the mainstream media and the authorities at large. Using Western theoretical concepts to analyze a non-Western media, the thesis bridges the gap between seemingly competing media frameworks from East and West.
Second, the thesis uses the youth press to elaborate upon the late socialist Yugoslav youth, offering new insights into the late 1960s local student movements and the vibrant punk-rock subculture of the following decade. Moreover, the thesis points to Belgrade, Zagreb and Ljubljana as the three main Yugoslav centers which led the country’s development and display its diversity. By comparing the youth press from these cities, I expose the fascinating interplay of republican similarities and differences that emerged out of the complex Yugoslav federal entanglement, often acknowledged, yet rarely traced in detail.
Supervisor Siefert, Marsha
Department History PhD
Full texthttps://www.etd.ceu.edu/2013/hphzum01.pdf

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