CEU eTD Collection (2013); Kurdi, Benedek: "It's the Conformity, Stupid": Explicit and Implicit Attitudes towards Norm-Conforming and Norm-Breaking Gay Men in the United States

CEU Electronic Theses and Dissertations, 2013
Author Kurdi, Benedek
Title "It's the Conformity, Stupid": Explicit and Implicit Attitudes towards Norm-Conforming and Norm-Breaking Gay Men in the United States
Summary This thesis relies on the Stereotype Content Model (SCM) and the Implicit Association Test (IAT) in order to arrive at a more nuanced understanding of the explicit and implicit attitudes that liberals and conservatives exhibit towards gay men in contemporary American society. I argue on the basis of results from five online experimental studies that whereas both liberals and conservatives show clear explicit and implicit preferences for norm-conforming subgroups of the gay community over norm-breaking ones, the aspect of conformity trumps that of sexual orientation for liberals and the opposite is true for conservatives. That is, when faced with the choice between norm-conforming gay men and norm-breaking straight people, liberals tend to express both explicit and implicit preference for the former and conservatives for the latter. Moreover, ideology also influences explicit attitudes towards gay men indirectly, through the intervening variable of internal motivation to control prejudice against gay men. Since liberals tend to have stronger internal motivation to control prejudice, they are more susceptible to social desirability effects than conservatives when explicit measures are used.
Keywords: Stereotype Content Model (SCM), Implicit Association Test (IAT), intergroup social cognition, social conservatism, explicit attitudes, implicit attitudes, queer theory
Supervisor Littvay, Levente; Schreiber, Darren
Department Political Science MA
Full texthttps://www.etd.ceu.edu/2013/kurdi_benedek.pdf

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