CEU Electronic Theses and Dissertations, 2013
| Author | Nijhuis, Denise |
|---|---|
| Title | Nation branding in Spain: Andalusia's search for recognition |
| Summary | This thesis analyses the development of nation branding practices in Andalusia, Southern Spain. It proposes that, resulting from a combination of passed imbalances between Spanish regions and the current economic crisis, nation branding has been taken up by the Andalusian regional government in an attempt to copy the so-called historic nationalities of Spain (Galicia, Catalonia and the Basque Country) and thus obtaining the same amount of autonomy enjoyed by these regions. Two different brands are then examined in this thesis, one aimed at the Andalusian population itself, and one at all outsiders, specifically potential investors and tourists. The former, it is argued, focuses primarily on the creation of the Andalusian nation and the establishment of symbols for this nation, while the latter emphasizes the Andalusian culture and passion. |
| Supervisor | Pap, András László |
| Department | Nationalism Studies MA |
| Full text | https://www.etd.ceu.edu/2013/nijhuis_denise.pdf |
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