CEU Electronic Theses and Dissertations, 2014
| Author | Prastalo, Boris |
|---|---|
| Title | Internet Privacy in the Context of Online Advertising: A Comparative Analysis of the US and EU Approaches |
| Summary | This thesis examines, in a comparative context, the legal approaches of the United States and the European Union in relation to the issue of online advertising and privacy. It first explains, in general terms, the concept of online advertising, followed by an in-depth elaboration of its focal characteristics. The focus then shifts to legislative acts and judicial decisions of the two aforementioned jurisdictions. Finally, remarks and suggestions as to how online advertising should be regulated are put forth. While acknowledging the fears that privacy advocates have been very vocal about, this thesis accepts the new reality which exists online, and suggests ways in which this new reality can be better regulated. |
| Supervisor | Sganga, Caterina |
| Department | Legal Studies LLM |
| Full text | https://www.etd.ceu.edu/2014/prastalo_boris.pdf |
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