CEU eTD Collection (2015); Bhandaram, Vishnupriya: Taming of the Shrew: Rhetoric of Masculinity and Machismo in the Telugu Film Industry

CEU Electronic Theses and Dissertations, 2015
Author Bhandaram, Vishnupriya
Title Taming of the Shrew: Rhetoric of Masculinity and Machismo in the Telugu Film Industry
Summary Common phrases around the discussion of the Telugu Film Industry are that it is sexist and male-centric. This thesis expounds upon the making and meaning of masculinity in the Telugu Film Industry. This thesis identifies and examines the various intangible mechanisms, processes and ideologies that legitimise gender inequality in the industry. By extending the framework of the inequality regimes in the workplace (Acker 2006), gendered organisation theory (Williams et. al 2012) to an informal and creative industry, this thesis establishes the cyclical perpetuation (Bourdieu 2001) of a gender order. Specifically, this research identifies the various ideologies (such as caste and tradition), habituated audiences, and portrayals of ideal masculinity as part of a feedback loop that abet, reify and reproduce gender inequality.
Supervisor Naumescu, Vlad; Geva, Dorit
Department Sociology MA
Full texthttps://www.etd.ceu.edu/2015/bhandaram_vishnupriya.pdf

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