CEU Electronic Theses and Dissertations, 2015
| Author | Zadorozhna, Diana |
|---|---|
| Title | Perception of Quality of Fresh Fruits and Vegetables of Residents of Mytilene, Lesvos Island, Greece |
| Summary | Quality conventions have the potential to influence food market and food production regulations. Together with this, the notion of quality is complex and varies for different regions with different environments and economic, social and cultural characteristics. This research is aimed at understanding of how residents of an island town located in the North Aegean region of Greece perceive quality of the fresh agricultural products and to identify main drivers that affect their perception of quality. The evaluation of quality perception is implemented with consideration of the following factors: different buying environments, demographic factors and socio-economic characteristics, buying practices and level of trust to certified products. Findings suggest that there is a correlation in quality perception of the residents of Mytilene with those of other studies with similar geographical and climatic conditions. With that, the perception of quality of the respondents was found to vary with such factors as age, level of education, and household size. The results indicate that there is a high level of awareness about certifications of quality as the “organic” and “PDO” among the respondents. Nevertheless, locality was found to have a greater importance for defining the agricultural products as safe and “healthy”. |
| Supervisor | Kizos Thanasis |
| Department | Environment Sciences and Policy MSc |
| Full text | https://www.etd.ceu.edu/2015/zadorozhna_diana.pdf |
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