CEU Electronic Theses and Dissertations, 2016
| Author | Bobok, Dalibor |
|---|---|
| Title | Selective Exposure, Filter Bubbles and Echo Chambers on Facebook |
| Summary | Social Media are becoming an important venue of daily news consumption. However, they may also become a venue of selective exposure. Various factors such as information overload, congeniality bias, homophily, or filtering algorithms may nurture tendency of people to expose themselves to congenial information on Social Media. The Social Network Analysis and Multidimensional Scaling are used to analyze the audience overlap of media outlets on Facebook and address the possible existence of selective exposure on social media. Moreover, the analysis is done in the context of multi- party systems to investigate the structure of selective exposure and possible differences in exposure stemming from the subtleties of political and media system. The research analysis the 64 largest Facebook media outlets in Slovakia and Hungary. Results find evidence for selective exposure on social media, strengthened for readers with a preference for extreme conspiracy or extreme right-wing media. Contrary to the expectation, selective exposure does not follow an ideological division but seems to depend on the nuances of the political system, possibly bringing liberal and conservative readers together. The comparison of Slovakia and Hungary provide no evidence of higher audience fragmentation in more polarized Hungary. This thesis concludes with the discussion of limitations and the possible future research. |
| Supervisor | Littvay, Levente; Lup, Oana |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2016/bobok_dalibor.pdf |
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