CEU Electronic Theses and Dissertations, 2016
| Author | Cokyna, Juraj |
|---|---|
| Title | Issue Salience and Agenda-Setting in 2010 Slovak Electoral Campaign |
| Summary | With the overall decline of cleavage-based politics, one of the alternative explanations of voting behaviour is connected to issue salience. Issues that are debated in the public sphere can have some electoral consequences; and while research in the agenda-setting field suggests it is the media who set the agenda among the public, there are also other theories which suggest that public issue concern reflect the agenda of political parties. The aim of this thesis is to test these propositions on the 2010 Slovak electoral campaign. There are two levels of analysis. First, the link between public, media and parties’ agenda is examined on the aggregate level; next some individual specific variables apart from the media and parties’ content are tested, in order to see if they can help to explain variation in the public issue concern. Although there is some evidence that on the aggregate level, citizens are more likely to resemble the media agenda (i.e. most salient issues in the media), results of multinomial logistic regression suggest individual-level variation in issue concern cannot be explained by the need for orientation, education and issue sensitivity. |
| Supervisor | Gábor Tóka |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2016/cokyna_juraj.pdf |
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