CEU Electronic Theses and Dissertations, 2016
| Author | Dukova, Katerina Vladimirova |
|---|---|
| Title | Is a picture worth a thousand words? experimental research on the usage of information graphics as a presentation tool of political information |
| Summary | Current research investigates the usage of information graphics within the context of politics. Information graphics as a data visualization tool has gained popularity among a variety of other fields, including marketing, education, etc. This popularity comes abound due to human’s ability to perceive visual information even unconsciously and the brain’s capacity to store visual images to long-term memory. The fact that infographics are combinations of visual and textual components gives a reason to hypothesize their efficiency as presentation and learning tools. Thus, this research aims to find answers to several questions. First, are information graphics more appealing presentation tools for politically related information than plain text? Specifically, can they help in enhancing interest in political information? Second, can political knowledge be enhanced by using information graphics as data visualization education tools? Third, can information graphics be implemented as presentation tools for candidates campaigning in order to make them more appealing to the voters? When investigating the last two questions, the importance of previous political knowledge was taken into consideration as a potentially important mediating factor. Using experimental methodology, this study seeks to assess the role of infographics as a potential method for enhancing political knowledge, increasing its appeal, as well as making candidates more attractive to voters. |
| Supervisor | Littvay, Levente |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2016/dukova_katerina.pdf |
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