CEU eTD Collection (2017); Oerskov, Frederik Forrai: "In wenigen Stunden dort": The Tourist Association for Denmark and Its Promotional Efforts in Nazi Germany, 1929-1939

CEU Electronic Theses and Dissertations, 2017
Author Oerskov, Frederik Forrai
Title "In wenigen Stunden dort": The Tourist Association for Denmark and Its Promotional Efforts in Nazi Germany, 1929-1939
Summary This thesis outlines the development of the Danish tourist landscape in the 1930s, while probing the role played by citizens in Nazi Germany as a potential audience for tourist promotion. It shows that German tourism to Denmark was not tempered for ideological reasons but were rather influenced by economic concerns and policies. Based on archival material, the thesis furthermore argues that the re-organization of The Tourist Association for Denmark in 1935 laid the foundations for a modern, commercialized tourist industry to emerge in Denmark, while also retaining some of its idealist, voluntary grounding. It is shown how this framework led to a quite eclectic promotional strategy towards Nazi Germany, in which Nordicism, romanticism, and modern elements revolving around amusement, crafts, infrastructure, and social policies all featured. Ultimately, however, the promotional efforts increasingly aligned with a version of Norden centered on notions of social progressivism, which would become integral to Danish national self-promotion in the post-war era.
Supervisor Siefert, Marsha; Trencsényi, Balázs
Department History MA
Full texthttps://www.etd.ceu.edu/2017/oerskov_frederik.pdf

Visit the CEU Library.

© 2007-2021, Central European University