CEU Electronic Theses and Dissertations, 2017
| Author | Szabó, Sándor |
|---|---|
| Title | Frame Analysis of the 2016 Hungarian Referendum Campaign |
| Summary | This thesis is a content analysis of the 2016 Hungarian referendum campaign. It analyzes the frames that appeared in the political posters during the campaign from a political communication perspective. After the identification of relevant frames, it compares the findings with poll survey data in order to make a link between emerging frames and shifts in voting intentions. The main findings suggest that the ‘Invalid’ campaign, that used the power of humorous frames, was effective in convincing the voters to spoil their votes, which resulted in the highest ever amount of invalid votes in the history of Hungarian referenda. This manifestation of deliberate political action has broader implications to campaigners, as it represents the significance of civic culture and the power of political humor |
| Supervisor | Lup, Oana |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2017/szabo_sandor.pdf |
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