CEU Electronic Theses and Dissertations, 2018
| Author | Altergot, Mariia |
|---|---|
| Title | Visual Manifestations of Populism on Political Party Websites |
| Summary | This study explores the patterns of visual organization on the home pages of populist political parties’ websites. Existing research has established the distinctiveness of populist communication and the importance of the Internet for its success. Nevertheless, self-representation of populist actors online remains under-researched, especially concerning their party websites, which continue to be core platforms of political parties’ online presence. Guided by the evidence of the exceptional communicative power of visuals, this study explores the differences and similarities of the visual appeals of populist and non-populist party websites. It identifies that, despite the theoretically grounded expectations, populist communicative tactics do not translate into the visual organization of party websites, and parties from both populist and non-populist categories follow similar patterns in organizing their pages. This study concludes that party websites present a missed opportunity for party branding. However, for mainstream actors, seeking a flashy and memorable visual brand might mean embracing populism as a new norm of political communication. |
| Supervisor | Ashraf, Cameran |
| Department | School of Public Policy MA |
| Full text | https://www.etd.ceu.edu/2018/altergot_mariia.pdf |
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