CEU Electronic Theses and Dissertations, 2018
| Author | Balayan, Elza |
|---|---|
| Title | Youth Banking:Trends and Preferences in Youth Savings |
| Summary | Numerous studies have been conducted to analyze the preferences and attitudes of the youth towards banking services in today’s rapidly changing environment. Nevertheless, there are still inconsistencies present between different studies and research materials. That assumes that a further analysis is required to fill in the gaps between the previous ones. This paper will discuss various savings products offered by financial institutions and which of them are more applicable for the youth, taking into account their preferences and needs. Moreover, differences and similarities of previous studies will be highlighted followed by a focus group analysis. Finally, the paper will include a further analysis based on possible behavioral causes, which could impact the decision-making process. |
| Supervisor | Szilagyi Peter |
| Department | Business School MSc |
| Full text | https://www.etd.ceu.edu/2018/balayan_elza.pdf |
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