CEU Electronic Theses and Dissertations, 2018
| Author | Gesheva, Nadezhda Mladenova |
|---|---|
| Title | Forecast on the Durables Market in Hungary |
| Summary | The aim of this joint collaborative project is to create a 12 month forecast on the durables market. Retailers and manufacturers are constantly striving for maximum profitability and customer satisfaction. In order to achieve this, business units rely not only on historical data but also on reliable forecasts so that they would have the intuition of where the markets are heading |
| Supervisor | Bekes, Gabor |
| Department | Business School MSc |
| Full text | https://www.etd.ceu.edu/2018/gesheva_nadezhda.pdf |
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