CEU Electronic Theses and Dissertations, 2018
| Author | Giacoletto, Thomas |
|---|---|
| Title | An offer they can refuse? Nudging against advertising |
| Summary | In this thesis, I investigate whether governments can legitimately use nudges to counter manipulative advertisements. I argue that they can implement counter-manipulative nudges when they are easily resistible, and fulfil both transparency and publicity requirements. Governments can apply nudges since they do not require more justification than traditional policies, are not manipulative, and respect individuals' autonomy. After explaining my argument and presenting two ways in which nudges can be used to counter manipulative advertisement, I defend my position against two objections. I conclude that counter-manipulation in itself is justified because it prevents harm from others, and that nudging is a better option to protect consumers than banning advertisement. |
| Supervisor | Moles, Andrés |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2018/giacoletto_thomas.pdf |
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