CEU Electronic Theses and Dissertations, 2018
| Author | Triantafyllou, Zsuzsanna |
|---|---|
| Title | Political Campaigning in the Age of Populism: The Hungarian National Election of 2018 |
| Summary | The thesis is a case study that aims to investigate how populist political communication functions and how populism contributes to the functioning of a political campaign. Based on a mixed, qualitative and quantitative content analysis the thesis investigates the 2018 Hungarian National Elections mass audience campaign materials: posters, flyers, and billboards. The focus is on all of their elements: slogans, pictures and texts. The thesis contributes to the largely overlooked topic: (populist) visual communication. The results suggest that populism has strong impact on political campaigning, visible in the focus and strategies of campaign materials. Although populism affects political communication, campaigning and advertising, populist parties do not tend to set the agenda and there is a clear difference between populist and non-populist parties’ political communication. Non-populist parties tend to attack strong populist parties and use populist strategies to catch up with them, but their communication does not become purely populist. |
| Supervisor | Sata, Robert |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2018/jakab_zsuzsanna.pdf |
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