CEU Electronic Theses and Dissertations, 2019
| Author | Baldwin, Alexander James |
|---|---|
| Title | Keyword Density Calculator |
| Summary | The following report summarises the business need for a keyword density calculator, and the app created as a response. This project was undertaken in pursuit of an MSc in Business Analytics from the Central European University, and represents the Capstone Project concluding the programme. The business need considered is in the field of Search Engine Optimisation, and the ever-changing environment that entails. One factor, of many, is the content of a page or article; particularly the keyword or phrase a user searches for. This app is designed to scrape the highest-performing pages, calculate the keyword density in each, aggregate this information, and provide recommendations to the user. This is designed to streamline a task that must otherwise be done manually. While tools exist to scrape and analyse single sites, there is no equivalent market for a system to compile and analyse information from a number of sites simultaneously. Finally, this report will consider the limitations of the app in its current prototype form, and the opportunities and limitations in the wider business context. |
| Supervisor | Sallo, Laszlo |
| Department | Business School MSc |
| Full text | https://www.etd.ceu.edu/2019/baldwin_alexander.pdf |
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