CEU eTD Collection (2019); Bökönyi, Gábor János: Client Relationship Strength and Customer Churn Analysis in a Startup Business

CEU Electronic Theses and Dissertations, 2019
Author Bökönyi, Gábor János
Title Client Relationship Strength and Customer Churn Analysis in a Startup Business
Summary The project work analysed the purchase patterns and customer churn at a web-based startup company that is providing a price comparison site for courier services, based on the company data.
Supervisor Yusaf Akbar
Department Business School MSc
Full texthttps://www.etd.ceu.edu/2019/bokonyi_gabor.pdf

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