CEU Electronic Theses and Dissertations, 2019
| Author | Canyurt, Baha Emre |
|---|---|
| Title | Biem Pharmaceuticals Export and Local Market Strategy technical Report |
| Summary | Reports main structure is based on 3 main objectives, which are; To make detailed analyse on local Turkish pharmaceutical market separately for hospital and retail markets and making predictions for units and sale volume according to past sales data set on all molecules. At second phase, to focus on mainly oncology products out of 69 products targeted molecules from selected data sets and to focused on their hospital and retail sales of 28 countries mostly from Europe. At third phase, microanalysis made on United States Medicare and Medicate programs by analysing yearly sales, top hospitals according to number of patients that have agreement with those programs and patient out of pocket expenses data sets. |
| Supervisor | Bogel, Gyorgy |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2019/canyurt_baha-emre.pdf |
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