CEU Electronic Theses and Dissertations, 2019
| Author | Culver, Karen |
|---|---|
| Title | Management Approaches To Improving The Recruitment And Retention Of Volunteers For Cultural Heritage In Hungary |
| Summary | This thesis considers voluntary activity in cultural heritage in Hungary, where it is perceived to be unusual, and UK, where it is perceived to be popular. By comparing organisations and their regulatory environment, actions are identified that will enable heritage organisations to increase the recruitment and retention of volunteers. The regulatory environment is analysed based on government policies, legislation, actions and reports. Twenty cultural heritage organisations are analysed through case studies, fourteen in Hungary and six in UK. The organisational analysis focuses on the relationship between the volunteer and the organisation’s management. By correlating management actions and successful volunteering programmes, management actions that support volunteering are identified. This research shows that people in Hungary are highly effective volunteers for organisations and with tasks that interest them and allows them to engage in serious leisure. A range of recommendations are made to the management of cultural heritage organisations. These relate to creating and communicating a vision of volunteer engagement; ways to make recruiting volunteers easier; ways to increase the retention of good volunteers; and how to increase participation of the community through volunteers and volunteering, which builds the relevance of the heritage for the community. |
| Supervisor | Merai Dora |
| Department | Medieval Studies MA |
| Full text | https://www.etd.ceu.edu/2019/culver_karen.pdf |
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