CEU Electronic Theses and Dissertations, 2019
| Author | Mchedlidze, Lika |
|---|---|
| Title | Trust to Political Infographics: What Makes People Trust Visual Information? Case of Russia |
| Summary | Why are the political infographics trusted or distrusted? The study investigates the effects of political partisanship of the individual and complexity of the infographic’s layout on the propensity to trust political infographics. It combines the methods of focus groups and survey. The case for research is Russia due to its fairly sharply divided political arena that allows to effectively capture variations in political partisanship. Four infographics presenting a non-salient topic of healthcare system funding are designed and firstly tested on the focus groups. Infographics changed accordingly with the focus groups insights are used in the online survey. Sample of 731 university students is analyzed with logistic regression and classification tree model to test the hypotheses. Neither individual’s political partisanship, nor the complexity of the layout have an effect on trust to infographics. However, general trust in information is statistically significant in most of the models. While the research contributes to the understanding of the factors driving trust to infographics, further studies based on the findings discussed here are able to clarify revealed inconsistencies. |
| Supervisor | Melnykovska Inna |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2019/mchedlidze_lika.pdf |
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