CEU Electronic Theses and Dissertations, 2019
| Author | Pissinos, Grigoris |
|---|---|
| Title | Consulting a Medical Technology Startup in Entering the European Market with a Product of Breakthrough Innovation |
| Summary | the Company was interested in the development of a market assessment that quantifies the problem and assesses the business relevance of the solution including the determination and analysis of potential target markets considering the market size, market characteristics, burdens of entry and other strategic factors.Gathering reliable and consistent datasets that contribute to the identification of trends and drawing of meaningful conclusions were of key importance for the accurate assessment of the market. The scope of the project also included the development of initial hypotheses about the business model (including customers, product, distribution, pricing, competition etc.). |
| Supervisor | Byssz, Robert |
| Department | Business School MSc |
| Full text | https://www.etd.ceu.edu/2019/pissinos_grigoris.pdf |
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