CEU Electronic Theses and Dissertations, 2020
| Author | Lang, Lisa |
|---|---|
| Title | Customer Segmentation Analysis for Vereinigte Buehnen Wien |
| Summary | Transaction data and customer data are analysed to identify unique customer personas. Methodologies used are descriptive analytics, RFM scoring, and clustering with mixed-type data. |
| Supervisor | Toth, Zoltan |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2020/halmschlager_lisa.pdf |
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