CEU Electronic Theses and Dissertations, 2020
| Author | Pfeningberger, Fanni |
|---|---|
| Title | Expansion Strategy for a Mobile-First Lending Solution |
| Summary | The main purpose of the project was the establishment of the market entry strategy. The assessment shows that for the international expansion of the Client with its product several key focus areas should be considered. Furthermore, the product was evaluated with the Business Strategy Diamond model and the strategy was developed based on the previous findings. |
| Supervisor | Szalay, Szabolcs |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2020/pfeningberger_fanni.pdf |
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