CEU Electronic Theses and Dissertations, 2020
| Author | Pfeningberger, Fanni |
|---|---|
| Title | Market Analysis to Support a Mobile-First Lending Solution's International Expansion |
| Summary | The main purpose of the project was the evaluation of potential markets of entry, the detection of future partners and competitors in 2-3 countries. Upon the introduction of regional restrictions, the assessment was executed with quantitative and qualitative evaluation enabling the selection of the country with the highest potential for entry. Furthermore, potential partners and competitors were evaluated within the scope of the project. |
| Supervisor | Szilagyi, Peter |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2020/pfeningberger_fanni@.pdf |
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