CEU Electronic Theses and Dissertations, 2020
| Author | Poddar, Devisha |
|---|---|
| Title | Sustainable Protein Transitions: Attitudes of Different Consumer Groups towards Plant-Based Meat Analogues in the United Kingdom |
| Summary | Novel plant-based meat alternatives claim to offer the meat experience without meat. Plant-based meat alternative companies contend that their products are healthier and have a lower environmental impact in comparison to real meat, although early studies have contrasting arguments about consumer attitudes to these products. In this thesis, I conducted surveys and online interviews with consumer groups in the UK (based on dietary preferences) pertaining to their opinions on plant-based meat alternatives. Building on Appadurai’s scapes and the concept of foodscapes, the Alternative Meatscape is crafted as a conceptual framework unique to this study. The main themes examined are sensory experiences, impact on demand for meat, and priorities and trade-offs pertaining to consumer values related to plant-based meat alternatives. The results reveal that different consumer groups have varying ideas, expectations and requirements from meat analogues. Even though meat consumption is far from being eliminated, I argue that in order to encourage a larger transition to plant-based meat alternatives, companies need to address the heterogeneity in attitudes and preferences of consumer groups to create a range of plant-based food products with diverse properties. |
| Supervisor | Aistara, Guntra |
| Department | Environment Sciences and Policy MSc |
| Full text | https://www.etd.ceu.edu/2020/poddar_devisha.pdf |
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