CEU eTD Collection (2020); Tanai, Peter: What Features Drive Site Visitors Interest?

CEU Electronic Theses and Dissertations, 2020
Author Tanai, Peter
Title What Features Drive Site Visitors Interest?
Summary Online classifieds website with very successful track record and development. Several data projects to further deepen business understanding to drive future strategy.
The company is keen to understand what ad features drive site visitors' interest in the particular "for sale" item. Is there any relation between item features and visitors' interest? Can we predict visitors' interest based on ad features?
Supervisor Bekes Gabor
Department Economics MSc
Full texthttps://www.etd.ceu.edu/2020/tanai_peter.pdf

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