CEU eTD Collection (2020); Zelles-Görgey Balázs: Market analysis of Nature Based Solutions applied in the planning phase of urban infrastructure and real estate projects: alternative product ideas and competitor analysis

CEU Electronic Theses and Dissertations, 2020
Author Zelles-Görgey Balázs
Title Market analysis of Nature Based Solutions applied in the planning phase of urban infrastructure and real estate projects: alternative product ideas and competitor analysis
Summary Physi, an off-shoot of the Horizon 2020 initiative’s Naturvation project funded by the EU, aims to bring in sustainable Nature Based Solution (NBS) impact assessment from the very early planning stage. It is aimed at urban planners, real estate developers, councils and all stakeholders involved in modern city planning. The goal is to create (a) product(s) and (a) solution(s) which fosters the currently „trendy” green thinking, green planning and thus create a win-win scenario for real estate developers, urban planners, councils and most importantly, citizens. As 75% of the EU population lives in urban areas, it is critical to come up with fast and efficient ways to tackle the ever-increasing problems posed by climate change and urbanisation.
Currently Physi is in the phase where the required know-how, data is available, and they need to select how exactly they intend to enter the Nature Based Solutions assessment and implementation monitoring market. The aim of the Capstone Project was to briefly assess the market and bring to the table alternative ideas that could be helpful for them to decide which way to go to.
Supervisor Péter Szilágyi
Department Economics MSc
Full texthttps://www.etd.ceu.edu/2020/zelles-gorgey_balazs.pdf

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