CEU eTD Collection (2021); Boualem, Maha: Markdown optimization Model for Retail Business

CEU Electronic Theses and Dissertations, 2021
Author Boualem, Maha
Title Markdown optimization Model for Retail Business
Summary It is crucial for retailers to determine the Markdown depth by decreasing the selling price for getting the highest margin. As a matter of fact, the markdown optimization is about recommending the best timing and price reduction by taking into account several factors, such as, the end-of-life period, future demand forecast, price elasticity, seasonality trend, current price and current inventory.
Supervisor Szilagyi, Peter
Department Economics MSc
Full texthttps://www.etd.ceu.edu/2021/boualem_maha.pdf

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