CEU Electronic Theses and Dissertations, 2021
| Author | Boualem, Maha |
|---|---|
| Title | Markdown optimization Model for Retail Business |
| Summary | It is crucial for retailers to determine the Markdown depth by decreasing the selling price for getting the highest margin. As a matter of fact, the markdown optimization is about recommending the best timing and price reduction by taking into account several factors, such as, the end-of-life period, future demand forecast, price elasticity, seasonality trend, current price and current inventory. |
| Supervisor | Szilagyi, Peter |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/boualem_maha.pdf |
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