CEU Electronic Theses and Dissertations, 2021
| Author | Csonka, Márk |
|---|---|
| Title | Evaluating a Repositioning Attempt: The Three-Year Long Anti-Immigration Campaign's Implications for Voter Preferences |
| Summary | This thesis offers to give further understanding to the debate around the effects and intertwined relationships of issue salience and issue ownership. While the results of prior research show some evidence for changing voting behavior in case of changes in salience or issue ownership, this study connects the two with deeper analysis of media effects, and the usage of cross-sectional data. This study asks the question how did the large-scale anti-immigration campaign between 2015 and 2018 affect the attitude and preference of voters in Hungary throughout the parliamentary elections after 2010? This specific period gives a prime opportunity to analyze the effects of heightened salience linked with an intensive media campaign. Through the analysis of secondary sources, and the regression analysis of voter preference and attitude towards immigration throughout the last three parliamentary elections (2010-2018), the results support the hypothesis that Fidesz voters became more negative towards immigration, but they point to an explanation that even despite the media campaign, they could not convince voters of other parties. The effects of the campaign should be understood in terms of mobilization and the changes in the opinions of their existing voters. |
| Supervisor | Simonovits, Gábor |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2021/csonka_mark.pdf |
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