CEU Electronic Theses and Dissertations, 2021
Author | De La Vega Leite, Gabriela |
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Title | Becoming Your Best Masturbating Self- How Masturbation Became the Symbol of Female Liberation and Self-Development in the West.pdf |
Summary | This research studied the emancipatory potential attached to new mediatic developments in the field of female pleasure. Masturbation for women is has made its way into mainstream and digital media, attached to a discourse of self-emancipation, individual action, and liberation. What this thesis does is look into the emergence of this relatively new phenomena, the discourses attached to it, and the identity of the new emancipated woman. The methodology applied was discourse analysis of websites that talk openly about masturbation and are also commercial enterprises: educational websites and vibrator brands. In addition, two pleasure NGOs were also analysed, to assess if and how they position themselves differently from for profit organisations. By analysing these three different types of content, this paper manages to map out the emerging trends in the discourse about female masturbation, position it within a broader spectrum of postfeminist critique and evaluate the emancipatory potential of such developments. This research contributed to the field of critical postfeminist media theories by positioning masturbation as yet another technology of the self and area in which women are asked to self-improve. |
Supervisor | Dr. Alexandra Kowalski and Dr. Eszter Timár |
Department | Sociology MA |
Full text | https://www.etd.ceu.edu/2021/de-la-vega_gabriela.pdf |
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