CEU Electronic Theses and Dissertations, 2021
| Author | Georgiou, Nikosz |
|---|---|
| Title | Saas Pricing For A Location Intelligence Platform |
| Summary | Starting a venture is one of the hardest decisions in life. First a somewhat unique solution has to be established, that is actually able to mitigate or completely a problem. That problem can be simple and straightforward, or it can be a long-standing pain point. Once the product or service is implemented into practice, the entrepreneur is faced with another grueling challenge to overcome, on what price would it generate the most revenue for the firm? In this particular case, a startup that is providing location intelligence platform-as-a-service (Paas) would like to price is service. This platform is primarily for business-to-business (B2B) customers from all over the world. The business team of the startup have stated that the optimal selling structure would be a subscription-based model. My initial goal was to conduct an in-depth market and competitor analysis and to come up with a Software-as-a-Service (Saas) model for the aforementioned location intelligence platform. |
| Supervisor | Szilágyi, Péter |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/georgiou_nikosz.pdf |
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