CEU eTD Collection (2021); Juhász, Bence: Privacy Protection Amid Surveillance Capitalism: A Cross-Atlantic Comparative Legal Enquiry

CEU Electronic Theses and Dissertations, 2021
Author Juhász, Bence
Title Privacy Protection Amid Surveillance Capitalism: A Cross-Atlantic Comparative Legal Enquiry
Summary This thesis researches privacy laws related to the analysis of big data performed by global online service (GOS) corporations like Google and Facebook. First, I expose the business model of GOS corporations, ‘surveillance capitalism’ and discuss its potential to undermine the dignity of individuals and the integrity of the democratic process . Next, I perform a comparative legal investigation between the USA and the EU to evaluate their regulatory frameworks amid surveillance capitalism. Additionally, I propose an initiative to enhance individuals’ data protection. I conclude that the current US framework is unable to provide an effective protection of data and privacy, due to the lacking horizontal effect of the Fourth Amendment and its restricted protective scope due to the third party doctrine. The EU regime however, could effectively protect citizen’s data amid surveillance capitalism by considering the requirements for free user consent in conjunction with tests following from consumer protection and competition law. Thus, I suggest that in the US a federal legislative bill should be institutionalized mimicking the GDPR, while the GDPR should be adjusted to accept the exploitation of User-Generated Content (UGC) data, as opposed to User-Generated Traces (UGT) data, according to the logic of the reasonable expectation of privacy test.
Supervisor Granger, Marie-Pierre
Department Legal Studies LLM
Full texthttps://www.etd.ceu.edu/2021/juhasz_bence.pdf

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